Food About
E-commerce design
Food About was a shadow kitchen concept created by AmRest, a company operating brands like Pizza Hut, Burger King, Starbucks or KFC in Europe. The goal was to allow users to order dishes from multiple restaurants in one order - so a group of friends or co-workers don't have to settle for one restaurant while making a group order. My role was to design a complete e-commerce experience from scratch.
Note: I am not allowed to share the data that my design decisions were based on, so this page contains just some of the UI deliverables that I designed during our collaboration.
Note: I am not allowed to share the data that my design decisions were based on, so this page contains just some of the UI deliverables that I designed during our collaboration.
Multiple restaurants in one order
Food About allowed clients to order dishes from multiple, virtual restaurants. The company set up several shadow kitchens that prepared all types of food in one big location.
All the restaurants were created in-house and their identity needed to be heavily communicated and carried around the app. That's why many of the app's screens needed to be prepared in a way that allowed different brand identities to be incorporated without sacrificing readability or good UX.
All the restaurants were created in-house and their identity needed to be heavily communicated and carried around the app. That's why many of the app's screens needed to be prepared in a way that allowed different brand identities to be incorporated without sacrificing readability or good UX.
